Kia Tops NFDA Summer Survey

Partnership at the Heart of Success

Kia Tops NFDA Summer Survey

 

Kia Motors (UK) Limited has topped the summer survey of dealer attitudes conducted by the NFDA  – unseating Mercedes-Benz.

Asked how highly dealers rated their relationship with the manufacturer Kia scored 9.2 out of 10 to top this year’s summer survey. Kia has previously ranked at number two.

I am immensely proud to see this response from our dealers and to take the number one spot in the NFDA survey. We have been close to Mercedes-Benz for some time and to overtake them is a clear statement that our strategy is the right one.
- Paul Philpott, Kia Motors (UK) Ltd. President and CEO

Kia at Number One in dealer satisfaction

Paul Philpott, President and Chief Executive commented: “I am immensely proud to see this response from our dealers and to take the number one spot in the NFDA survey. We have been close to Mercedes-Benz for some time and to overtake them is a clear statement that our strategy of building a sustainable, profitable partnership with our dealers is the right one.

“Avoiding short-term actions that undermine a dealers ability to make a realistic profit and seeking to work together in a way that delivers sustainable growth is clearly the right way forward. I am extremely proud of the relationship we have with our dealers and I know that is shared by every member of the Kia team here in the UK. We shall do all in our power to build on this and justify our dealers’ confidence, he added.

Kia’s overall score was 0.1 point down from the Winter Survey – considerably less than the overall average fall which was 0.5 points down in the same period.

Mercedes-Benz ranked second with a score of 9.0 followed by Lexus with 8.4. Suzuki was fourth with a score of 8.0 and Toyota completed the top five with a score of 7.8.

New & Used Kia at Grovebury Cars

Here at Grovebury Cars, we have represented the Kia brand for over a decade. From our two locations in Bicester and Dunstable, we stock a huge selection of brand new, used and approved used Kia models. 

Whether you are looking for a small, medium or large sized car, our Kia stock will suit all of your requirements. All of our brand new and approved used Kia models come equipped with Kia's famous 7-year warranty to give you peace of mind.