- Kia comes first out of 33 on the US car quality ranking consultancy JD Power
- First time in 27 years that a non-premium brand topped the survey
- All-new Sportage and Soul, available at Grovebury Cars both top their segments
Kia Gets Top Rating
From US Car Quality Consultancy J.D Power
Kia Dealership in Dunstable
As your local Kia dealership Grovebury Cars are celebrating Kia making automotive history with the announcement that J.D. Power has recognised the brand as the highest scoring nameplate in its 2016 Initial Quality Study (IQS).
Marking the first time in 27 years that a non-premium brand has topped the rankings, Kia’s rise to the top was driven by segment-leading performances from the Sportage and Soul, while Rio, Forte and Sorento all ranked in the top three of their respective categories.
Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation. We are proud to sell Kia cars for the people of Herts, Beds and Bucks and welcome local residents to come down for a test drive!
After entering the overall top 10 for the first time in 2013, Kia placed second in the industry and led all non-premium makes in IQS in 2015.
Now in its 30th year, the annual J.D. Power IQS analyses responses from vehicle owners in 26 segments. IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.