2017 Kia Proceed Concept
Unveiled at the 2017 Frankfurt International Motor Show
Kia Motors has unveiled the Kia Proceed Concept at the 2017 Frankfurt International Motor Show. Making its world debut in Frankfurt, and designed at Kia's European design centre just 500 metres away from the Kia stand, the Proceed Concept indicates what the next-generation Cee'd look like.
Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: "The Proceed Concept is our bold and engaging vision for a potential member of the next-generation Cee'd family. Embodying the spirit and athleticism of the current Pro_Ceed, the Proceed Concept is an extended hot hatch that encapsulates Kia's performance spirit. It's an ambassador of all our emotion, our passions and our dynamic values. It's the pro_cee'd reborn, more beautiful than ever before.
The Pro Cee'd has always been Kia's performance halo model in the cee'd family. Since its debut in 2008 it has embodied all our driving passion, and the model that succeeded it in 2012 extended this dynamic lineage.
- Gregory Guilaume, Chief Designer Europe for Kia Motors
Low, lean and lithe, the five-door Kia Proceed concept marries its imposing proportions with a compact footprint that hints at its outright agility. The silhouette of the car is complemented by a series of distinctive design cues. The highlighted line that frames the glasshouse extends to the rear tailgate, enhancing the car's dynamic proportions. Together with the glass roof, the acutely angled 'Sharkblade', complete with GT logo, reinforces its lack of B-pillars. This in turn emphasises the dramatic roofline as it flows into the rear shoulders. Lateral strakes further exaggerate the Proceed Concept's slim waistline and lend an air of muscularity to the rear of the car.
Daytime running lights have become a key element in a car's identity, helping other drivers easily identify Kia models, by day and night. However, in low light conditions, cars viewed from the side often lack bold design cues. The Proceed Concept uses light to highlight its fastback shape. Guillaume comments: "This inspired us to take a step further and develop what we call the 'Luminline' - an illuminated outline of the Proceed concept's glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier when the car is on the move."
"Colour and trim played a key role in the development of the car, and our discussions on the look and feel of the Proceed Concept's cabin took place at the same time as our talks on the exterior form. The two dovetailed together perfectly, which is not always the case," explains Guillaume.
"Inspired by the world of bespoke tailoring and haute couture, we decided on a truly unique cabin environment enriched with materials used in innovative and unconventional ways - methods that might be familiar to fashion houses, but not in the automotive arena."
The seats are wrapped in more than 100 metres of black elastane fabric, cut, trimmed and tailored by hand to create rippled and ruched upholstery, producing a striking contrast with the sleek and shiny instrument panel.
The concept of combining lightness and strength is carried through to the minimalist and intelligently configured floating centre console. This clean and ergonomically-designed unit houses the Proceed Concept's aluminium controls, which draw inspiration from the haptic, machined actions of top-end audio controls. The uncluttered console is itself supported by a visible carbon fibre spine that runs the full length of the car's interior.