Kia Motors has unveiled the Kia Proceed Concept at the 2017 Frankfurt International Motor Show. Making its world debut in Frankfurt, and designed at Kia's European design centre just 500 metres away from the Kia stand, the Proceed Concept indicates what the next-generation Cee'd could look like.
Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: "The Proceed Concept is our bold and engaging vision for a potential member of the next generation Cee'd family. Embodying the spirit and athleticism of the current pro_cee'd, the Proceed Concept is an extended hot hatch that encapsulates Kia's performance spirit. It's an ambassador of all our emotion, our passions and our dynamic values. It's the pro_cee'd reborn, more beautiful than ever before.